SaaS & Enterprise
Marketing Automation Platform
Problem
A fast-growing marketing SaaS needed campaign automation and analytics to stay responsive as the contact store crossed millions of records.
Solution
- Architected a widget-based dashboard that supports any metric source.
- Designed asynchronous contact processing with Go workers and RabbitMQ.
- Built campaign, segmentation, and workflow tooling for non-technical teams.
Impact
- Reduced contact operation latency from minutes to seconds.
- Sustained performance across 2M+ contacts and high event volume.
- Unlocked reliable multi-channel automation at production scale.
Tech stack
System flow
Campaign Builder
Workflow Engine
Queue Layer
Go Worker Pool
Analytics Store
Performance bottleneck resolved
Large contact queries were degrading user workflows. Queue-based processing and worker segregation restored interactive speeds.